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Enjoy.com Crashes Into Reality, Bye Bye $500 Million
Enjoy.com turned $500M of invested capital and goodwill into nothing. This was Johnson’s second attempt as a CEO. What did he learn from that failure? How did it shape his new company?
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Business on Fire Part I: JCPenney and Ron Johnson
Ron Johnson succeeded wildly in redesigning Target stores and building Apple Stores, but crashed and burned JCPenney and Enjoy.com